Digital marketing for a video snap accommodation marketplace

Case study: digital marketing for a video snap accommodation marketplace
Overview
Digital marketing for a video snap accommodation marketplace
b0arding
/ https://b0arding.com
b0arding is a video snap accommodation marketplace that enables its users to book and leave reviews for favorite hotels & vacation rentals by using short video clips.
It has redefined how people find, book, and interact with accommodations.
It has redefined how people find, book, and interact with accommodations.
Our company provided SEO services to b0arding and also run a Google Ads campaign which resulted in significant trafic increase
| Tags | Google Ads, SEO |
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Tasks
Solutions
Detailed site analysis
On-page SEO, site structure, indicators.
Increasing traffic, attracting targeted visitors
Out-page SEO, Google Ads
On-page SEO
Elimination of technical errors of the website: duplicate pages, 404, 500 errors, distributing semantics, creating meta tags for landing pages, setting up the generation of meta tags for a category and product pages, correct robots.txt and sitemap.xml files.
Out-page SEO
Crowd marketing, article submission on thematic websites, social networks.
Website loading speed
Optimization of CMS code, graphics, loading JS scripts, website styles, and their combination.
Results:
Traffic increase by 50%
Traffic increase by 50%
This indicator was achieved due to competent on-page and out-page SEO as well as due to a relevant Google Ads campaign
Page depth increased by 25%
This is the average number of website page views by users per visit. It is important for ranking the site and staying ahead of the competition.
Dwell time increased by 32%
Increasing dwell time indicates the interest of the user. Search engines take this factor into account and accordingly rank such websites well.





