Digital marketing of 420 Clinic Online medical clinic

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Case study: digital marketing of 420 Clinic Online medical clinic

Overview

Digital marketing of 420 Clinic Online medical clinic

420 Clinic Online

/ https://420cliniconline.com
420 Clinic Online is a clinic in the United States that provides services for obtaining a permit or card for the legal purchase of marijuana for medical purposes.
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Tasks

Solutions

Competitor analysis
Detailed analysis of the site and competitors: backlinks, on-page SEO, site structure, indicators.
Increase in traffic
Unique content for service pages, blogging. Out-page SEO.
On-page SEO
Elimination of technical errors of the website, clusterin and classification of keywords, creating meta tags for landing pages, correct robots.txt and sitemap.xml files.
Out-page SEO
Crowd marketing, article submission on thematic websites, industry websites.
Website loading speed
Optimization of the website code, graphics, loading JS scripts, and website styles.

Results:

Reaching the TOP 10 on Google.com 50% (45 keywords) for 3 months
Increase in organic traffic by 60%
This is organic traffic from search engines. It is important for any website because it is about long-term results, new customers, and an increase in sales. This indicator was achieved due to competent on-page and out-page SEO.
Optimization for Google PageSpeed 94/100
This is an overall indicator of the technical website optimization as measured by Google tests. A good score is considered to be from 80 points. It is important for website ranking and keeping ahead of the competition.
Dwell time increased by 30%
Increasing dwell time indicates the interest of the user. Search engines take this factor into account and accordingly rank such websites well.
Average page load speed 1.4s
Website loading is a very important parameter in technical website optimization. Websites that load faster receive fewer bounces from users, and therefore rank higher.
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