Promotion of websites in the essay niche

Case study: promotion of websites in the essay niche


Promotion of websites in the essay niche


Our company worked on the comprehensive promotion of websites in the educational sector in the United States in the direction of writing essays. These online platforms allow finding a professional writer for any academic assignment in minutes, from a simple essay to a thesis.
The client places an order and the authors start making their proposals. The client indicates the type and title of the study assignment, chooses the writer who is best suited for the job, and agrees on the job.
We started working on websites from the beginning of 2020 and reached good quality indicators for all projects.



Setting up an advertising campaign from scratch
Account creation. Keyword research. Keyword clustering. Creation of ad groups.
Conducting competitive analysis and identifying weak points
Setting up analytics, tracking requests and calls. Configuring extensions. Correction of the list of keywords. Correction and addition of new ads.
Analysis of the effectiveness of advertising campaigns
Evaluating the effectiveness and budget correction. Split testing of landing pages. Passing moderation for accounts and campaigns.


Geo-targeting for 20 states in the USA
Average Quality Score 7/10

The main work on the promotion of English-language websites in the United States in paid search:

Configuring traffic forwarding
Testing target segments by keyword clustering and geo
Scaling the most convertible campaigns

Examples of landing pages/essay websites:


How our services contribute to the success