Digital marketing of a general contractor

designtech la

Case study: digital marketing of a general contractor


Digital marketing of a general contractor

Design Tech

Design Tech is a general contractor for the design and construction of residential buildings in Los Angeles. The company specializes in the design and construction of houses, renovation, and redevelopment of apartments, annex facilities, remodeling of the kitchen, renovation of bathrooms, interior design, and landscape modeling.
Our company was engaged in digital marketing in organic search results on, as well as ppc-advertising.



Competitor analysis
Detailed analysis of the site and competitors: backlinks, on-page SEO, site structure, indicators.
Increase in traffic
Unique content for service pages, blogging. Out-page SEO.
On-page SEO
Elimination of technical errors of the website, clustering and distribution of semantics, creating meta tags for landing pages, correct robots.txt and sitemap.xml files.
Out-page SEO
Crowd marketing, article submission on thematic websites, industry websites.
Website loading speed
Optimization of the website code, graphics, loading JS scripts, and website styles.


Reaching the TOP 10 on 50 % (138 keywords) for 4 months
Increase in organic traffic by 60%
This is organic traffic from search engines. It is important for any website because it is about long-term results, new customers, and an increase in sales. This indicator was achieved due to competent on-page and out-page SEO.
Optimization for Google PageSpeed 93/100
This is an overall indicator of the technical website optimization as measured by Google tests. A good score is considered to be from 80 points. It is important for website ranking and keeping ahead of the competition.
Dwell time increased by 30%
Increasing dwell time indicates the interest of the user. Search engines take this factor into account and accordingly rank such websites well.
Average page load speed 2,1с
Website loading is a very important parameter in technical website optimization. Websites that load faster receive fewer bounces from users, and therefore rank higher.

How our services contribute to the success