Digital marketing of a home appliance repair company
Case study: digital marketing of a home appliance repair company
Overview
Digital marketing of a home appliance repair company
BEST PRICE APPLIANCE REPAIR
/ http://bestprice-appliance-repair.com
Best price appliance repair has been providing home appliance repairs at the best price, serving customers in Los Angeles County since 2009. As a result of the company’s drive to offer exceptional customer service every hour of every day, a large number of new applications come from repeat customers and word-of-mouth referrals. The company takes pride in its quality of work and abilities to fix: washers, dryers, refrigerators, dishwashers, and stoves. Repair of household appliances at a valuable price on the same day. The company is available 24/7 and it will be happy to provide services to you.
We started working with the website in November 2017. The well-coordinated work of our team, client, and developers led to quick results.
| Tags | SEO |
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Tasks
Solutions
Competitor analysis
Detailed analysis of the site and competitors: backlinks, on-page SEO, site structure, indicators.
Increase in traffic
Unique content for category, filter, and product pages. Out-page SEO.
On-page SEO
Elimination of technical errors of the website, distribution of semantics, creating meta tags for landing pages, setting up the generation of meta tags for filter and landing pages, correct robots.txt and sitemap.xml files.
Out-page SEO
Crowd marketing, article submission on thematic websites, industry websites.
Website loading speed
Optimization of the website code, graphics, loading JS scripts, and website styles.
Results:
Reaching the TOP 10 on Google.com 55 % (85 keywords) for 3 months
Increase in organic traffic by 70%
This is organic traffic from search engines. It is important for any website because it is about long-term results, new customers, and an increase in sales. This indicator was achieved due to competent on-page and out-page SEO.
Optimization for Google PageSpeed 83/100
This is an overall indicator of the technical website optimization as measured by Google tests. A good score is considered to be from 80 points. It is important for website ranking and keeping ahead of the competition.
Dwell time increased by 30%
Increasing dwell time indicates the interest of the user. Search engines take this factor into account and accordingly rank such websites well.
Average page load speed 2,63с
Website loading is a very important parameter in technical website optimization. Websites that load faster receive fewer bounces from users, and therefore rank higher.
