Web analytics

Analytics is the process of collecting, analyzing, and interpreting data to measure the effectiveness of marketing efforts and inform future decisions. This process allows businesses to gain valuable insights into their customers, their marketing strategies, and their overall performance. The first step in the analytics process is data collection. This involves gathering data from a variety of sources such as website traffic, social media activity, and customer surveys. This data is then analyzed to identify patterns and trends that can be used to inform marketing decisions. Once data has been …