What is Corporate DNA?

Corporate DNA refers to the organizational and cultural makeup of a company. This typically consists of four main components: structure, decision rights, motivating factors, and information.

Why is Corporate DNA important?

The organization and cultural makeup of a company is very important to the success of any business, whether you’re a startup or large enterprise. You may be familiar with the phrase “a company is only as good as its employees.” Without a strong corporate DNA, it’s hard to create a brand voice that’s engaging to potential consumers and execute strategy that’s succinct and has the best interest of the consumer in mind.

Benefits of a Strong Corporate DNA

• Competitive edge derived from innovation and customer service
• Consistent, efficient employee performance
• Team cohesiveness
• High employee morale
• Strong company alignment towards goal achievement

How to Improve your Current Corporate DNA

• Formulate a clear strategic vision
• Display top-management commitment
• Model culture change at the highest level
• Modify your organization to support organizational change
• Select and socialize newcomers and terminate deviants
• Develop ethical and legal sensitivity

SEM Empires specializes in building comprehensive brand and marketing strategies with sewn-in corporate DNA values. We see positive results in the companies we work with from both an organizational and cultural standpoint.

Looking to improve the Corporate DNA of your company? Check out our specialists to schedule a consultation.